Ellouise Houbert

Speaking user,

delivering results.

Speaking User, Delivering Results

I convert user needs and desires into cohesive, results-oriented digital experiences.

who i am

I am Ellouise

‍I am a UX Designer who loves to conceptualise and craft exceptional online experiences based on a thorough and empathetic understanding of customers and users.

I am a creative individual dedicated to uncovering the how and why. My goal is to deeply understand any audience and provide them with useful and enjoyable experiences.

With a diverse background in development and graphic design, I bring a unique perspective to my work that is rooted in research, infused with creativity, and anchored in practicality.

Take a look at my work below, and feel free to reach out with any questions!

What I do and how I do it

What I DO…

I like to get elbows-deep into every project thrown my way. From conducting UX audits, to hypothesizing for A/B tests, my process of discovery aims to deliver both results and learnings about users for further improvement.

UX Research & Strategy

Starting with data and research, working for results and ending with continuous learnings, my work centers around understanding the user inside and out.

A Holistic Approach

Personalisation, first impressions and delivering the right message at the right time move the needle more than a singular focus on website, just one part of the user experience.

Design Thinking

Unpacking complex problems and expanding on surface-level issues, my way of working reveals the truths of the user experience, delivering richer results and learnings.

my work

What I've Done…

Creative Concepts for Innisfree’s Online Presence

Given space, time and scope, their website could really lean on this direction and present users a truly unique web experience. Something that's memorable amongst the sea of online beauty and skincare retailers.

UI Design, Web Design

Optimisations for dual-sided marketplaces

How we increased the conversion rate on one side, without asking too much of the other side.

CRO, UX Design

A New User Flow and UX Audit of Moody Tunes

In my UX audit of the Moody Tunes app, I suggested flow improvements, enhanced tutorials, and accessibility changes to attract younger users and promote daily usage.

UX Audit, UX Design

Revamping Innisfree’s Online Presence

We conducted a comprehensive UX audit for Innisfree, enhancing their online user experience by addressing critical issues on mobile and boosting customer satisfaction.

CRO, UX Audit