Ellouise Houbert

Speaking user,

delivering results.

Speaking User, Delivering Results

I convert user needs and desires into cohesive, results-oriented digital experiences.

who i am

I am Ellouise

‍I am a UX Designer who loves to conceptualise and craft exceptional online experiences based on a thorough and empathetic understanding of customers and users.

I am a creative individual dedicated to uncovering the how and why. My goal is to deeply understand any audience and provide them with useful and enjoyable experiences.

With a diverse background in development and graphic design, I bring a unique perspective to my work that is rooted in research, infused with creativity, and anchored in practicality.

Take a look at my work below, and feel free to reach out with any questions!

What I do and how I do it

What I DO…

I like to get elbows-deep into every project thrown my way. From conducting UX audits, to hypothesizing for A/B tests, my process of discovery aims to  deliver both results and learnings about users for further improvement.

UX Research & Strategy

Starting with data and research, working for results and ending with continuous learnings, my work centers around understanding the user inside and out.

A Holistic Approach

Personalisation, first impressions and delivering the right message at the right time move the needle more than a singular focus on website, just one part of the user experience.

Design Thinking

Unpacking complex problems and expanding on surface-level issues, my way of working reveals the truths of the user experience, delivering richer results and learnings.

my work

What I've Done…

Revamping Innisfree’s Online Presence

We conducted a comprehensive UX audit for Innisfree, enhancing their online user experience by addressing critical issues on mobile and boosting customer satisfaction.

Optimisations for dual-sided marketplaces

How we increased the conversion rate on one side, without asking too much of the other side.

CRO and Testing for Samsung

My work on the CRO A/B testing program for Samsung's online store means that they will continue to be a serious contender amongst the sea of online retailers of their products.

Giving Authority to AMTA’s Digital Presence

Improving the website navigation, accessibility and digital presence of AMTA to assist users impacted by the 3G closure.

Who I've worked with

who I've worked with…