Ellouise Houbert

Ellouise Houbert

Case

Studies

Giving Authority to AMTA’s Digital Presence

Improving the website navigation, accessibility and digital presence of AMTA to assist users impacted by the 3G closure.

UX Audit, UX Design

A New User Flow and UX Audit of Moody Tunes

In my UX audit of the Moody Tunes app, I suggested flow improvements, enhanced tutorials, and accessibility changes to attract younger users and promote daily usage.

UX Audit, UX Design

Optimisations for dual-sided marketplaces

How we increased the conversion rate on one side, without asking too much of the other side.

CRO, UX Design

Revamping Innisfree’s Online Presence

We conducted a comprehensive UX audit for Innisfree, enhancing their online user experience by addressing critical issues on mobile and boosting customer satisfaction.

CRO, UX Audit

CRO and Testing for Samsung

My work on the CRO A/B testing program for Samsung's online store means that they will continue to be a serious contender amongst the sea of online retailers of their products.

A/B Testing, CRO

Creative Concepts for Innisfree’s Online Presence

Given space, time and scope, their website could really lean on this direction and present users a truly unique web experience. Something that's memorable amongst the sea of online beauty and skincare retailers.

UI Design, Web Design